Pictured above from left to right: Tom Schneider, CMO of Rev Clinics, Michael Pires and Marcus Johnson-Smith, Co-founders of Kush Groove
Kush Groove, a local black-owned marijuana lifestyle retailer and Revolutionary Clinics, one of the state’s leading providers of medical marijuana, announced a partnership to develop Slow & Steady Edible Chews for the Massachusetts adult-use and medical markets. The cannabis-infused gummies feature tropical fruit confections native to the Caribbean and Latin America. Rev will manufacture and distribute Slow & Steady Edibles at its three dispensaries in Cambridge and Somerville as well as to its wholesale clients, making them available to adult-use customers throughout Massachusetts. The edibles will also be offered at Kush Groove’s three retail recreational cannabis dispensaries upon opening in 2022.
Slow & Steady edibles feature unique flavors not currently represented in the cannabis marketplace. These tropical fruit flavors include: Lulo, Soursop, Papaya and Passion Fruit. Kush Groove curated these flavors to celebrate consumers of the Caribbean diaspora and to embrace the untapped diversity of cannabis culture here in Massachusetts. The edibles will also be available in a range of THC-to-CBD formulations and will be offered at Rev’s dispensary locations as well as additional adult-use retail locations in December.
“As a black-owned business, inspired by our collective cultural experiences reflected in the African-diaspora, establishing the Slow & Steady brand in this cannabis market is truly full-circle. I travel the Caribbean often as an adult, indulging in these obscure fruit flavors. To have them represented here in this market, in cannabis form, is really an expression of gratitude for the culture and its people who call the Greater Boston area home,” said Marcus Johnson-Smith, Co-Owner of Kush Groove.
Founded in 2011 by Marcus Johnson-Smith and Michael Pires, both native to Cambridge and Boston, the Kush Groove brand is a blend of 420-friendly style and culture, expressed through an urban fashion sense. Kush Groove previously occupied a pop-up storefront at Rev’s 541 Mass Ave. location in Central Square as well as a retail location in the Mission Hill neighborhood of Boston. Pires and Johnson-Smith are currently planning to open three Kush Groove dispensaries in Cambridge, Boston, and Brockton, respectively.
Through their collaboration with Rev, Kush Groove will introduce Slow & Steady, their first cannabis products, to the market and build recognition for their brand ahead of the retail openings. “We are thrilled to continue our strong relationship with Kush Groove and to support their entrance into the regulated marketplace with the Slow & Steady edibles,” said Keith Cooper, CEO of Revolutionary Clinics. “Marcus and Michael embody the entrepreneurial spirit that thrives in the cannabis space, and we are proud to bring this globally inspired and locally conceived product to our shelves.”